Week 2; Shape & Form; Bright Ideas Evaluation

Also, as part of our shape and form DS we had to continue from the previous week focusing on business cards, although this week we were given a brief to follow as we were creating it for a client, 'Bright Ideas'. Underneath is an evaluation of my final design for them.

First Draft

Final Design

Evaluation of “Bright Ideas” Business Card

In this short critical evaluation I will be critiquing my final business card that I created for the company ‘Bright Ideas’, before I began to create my initial design I read through the brief that was given and I learnt that the company  was a new, fun and quirky business. This message had to be expressed through the design of the business card; therefore I wanted to use vibrant colours in the design that stood out that reflected the company’s image they want to represent.  

Throughout the whole business card I chose to use just three colours of yellow, white and orange, I purposely chose to do this as I didn't want to overcrowd the card as I wanted the logo and brand name stand out. I used these three colours for one simple reason, as I wanted to incorporate an image of the sun within the card therefore I used three colours that are mostly associated with the colours of the sun. I used these colours majority for the text that I had used, the font that I finally decided to use was a plain sans-serif font as I wanted the text to be legible due to the size of a business card. However to make the text not look too bland I changed the tracking so that some letters were tightly spaced whereas others had a lot more space, this can be seen more clearly on the company’s name on the business card.

My initial design of the sun wasn’t made clear that it was an image of a sun, therefore to add further into the funky design that ‘Bright Ideas’ want I decided to add words coming off the sun to. I would change the shape of the words so that they would appear as the rays coming from the sun. My first design of the business card I had the company name as the rays of light from the sun, however after having input from other people it was clear that maybe I should change this as I already had the company’s name on the business card.  I then changed the words to what message the company wanted to give to their clientele, so I had phrases like “funky”, “unique” and “quirky”. I had these phrases and many more going round the sun, I thought that this second design was a definite improvement as it makes the card more eye catching and makes you want to read the phrases.

Week 2; Shape & Form; Case Studies

In this weeks lectured we were focusing on the shape and form, the meaning that is conveyed to it's audience by using particular shapes and designs. This weeks DS is continuing on from this as I had to find three interesting case studies of use of shape and form, underneath is a presentation.

Week 1; Type & Typography; Case Studies

This week was an introduction to the module Visual Design and we was focusing on the type and typography of images and so on. We analysed a few images together and was asked to complete a presentation as part of our DS looking at a case study of our own focusing on the typography, underneath is a presentation that I created on this.

Week 1; Type & Typography; Business Card

Also, as part of this weeks DS we had to create a personal business card that we could use for ourselves, underneath is an evaluation of my design.

Final Design

First Draft

Evaluation of My Personal Business Card

In this short critical evaluation I will be critiquing my final business card that I created for myself, although firstly I want to discuss the reasons that led me to the final design and why I changed the design I had previously. The first draft of my business card was possibly more creative than the final one; however I felt as if it was too creative with the logo and that it made the business card on a whole not reflect on it being for a television producer. I wanted the card to resemble television in terms of the credits which is what led me to change the design into a much more simple looking design that also focused mainly on the information being given.  I designed the card to emphasise on a television screen as that is my chosen career, so I arranged the text to look like the credits by having the name as the biggest size text on the card with the job role underneath by name.

I chose to have the job role in a smaller size font with a line separating it from the name as this is often seen in television, as well as films, I thought this would make the emphasise more visible. For the contact information I also tried to highlight on this factor by using white text against a black background as credits are majority seen with the use of this. This black background also reminded me of a banner that is used on television to show the names of presents, this is often seen on the news. However I wanted the text to stand out so I added a purple outline around this white text, I also used the purple outline around the main text in the center   Even though the main background colour was also purple I think that it still stands out subtly, which the design that I wanted to change to.

Overall I believe my final design of my personal business card is successful as it fulfills the expectations of what you expect to see on a business card but is also made personal due to the reasons of particular aspects of the design.