Week 1; Type & Typography; Business Card

Also, as part of this weeks DS we had to create a personal business card that we could use for ourselves, underneath is an evaluation of my design.

Final Design

First Draft

Evaluation of My Personal Business Card

In this short critical evaluation I will be critiquing my final business card that I created for myself, although firstly I want to discuss the reasons that led me to the final design and why I changed the design I had previously. The first draft of my business card was possibly more creative than the final one; however I felt as if it was too creative with the logo and that it made the business card on a whole not reflect on it being for a television producer. I wanted the card to resemble television in terms of the credits which is what led me to change the design into a much more simple looking design that also focused mainly on the information being given.  I designed the card to emphasise on a television screen as that is my chosen career, so I arranged the text to look like the credits by having the name as the biggest size text on the card with the job role underneath by name.

I chose to have the job role in a smaller size font with a line separating it from the name as this is often seen in television, as well as films, I thought this would make the emphasise more visible. For the contact information I also tried to highlight on this factor by using white text against a black background as credits are majority seen with the use of this. This black background also reminded me of a banner that is used on television to show the names of presents, this is often seen on the news. However I wanted the text to stand out so I added a purple outline around this white text, I also used the purple outline around the main text in the center   Even though the main background colour was also purple I think that it still stands out subtly, which the design that I wanted to change to.

Overall I believe my final design of my personal business card is successful as it fulfills the expectations of what you expect to see on a business card but is also made personal due to the reasons of particular aspects of the design.