Also, as part of our shape and form DS we had to continue from the previous week focusing on business cards, although this week we were given a brief to follow as we were creating it for a client, 'Bright Ideas'. Underneath is an evaluation of my final design for them.
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| First Draft |
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| Final Design |
Evaluation of “Bright Ideas” Business Card
In this short critical evaluation I will be critiquing my final business card that I created for the company ‘Bright Ideas’, before I began to create my initial design I read through the brief that was given and I learnt that the company was a new, fun and quirky business. This message had to be expressed through the design of the business card; therefore I wanted to use vibrant colours in the design that stood out that reflected the company’s image they want to represent.
Throughout the whole business card I chose to use just three colours of yellow, white and orange, I purposely chose to do this as I didn't want to overcrowd the card as I wanted the logo and brand name stand out. I used these three colours for one simple reason, as I wanted to incorporate an image of the sun within the card therefore I used three colours that are mostly associated with the colours of the sun. I used these colours majority for the text that I had used, the font that I finally decided to use was a plain sans-serif font as I wanted the text to be legible due to the size of a business card. However to make the text not look too bland I changed the tracking so that some letters were tightly spaced whereas others had a lot more space, this can be seen more clearly on the company’s name on the business card.
Throughout the whole business card I chose to use just three colours of yellow, white and orange, I purposely chose to do this as I didn't want to overcrowd the card as I wanted the logo and brand name stand out. I used these three colours for one simple reason, as I wanted to incorporate an image of the sun within the card therefore I used three colours that are mostly associated with the colours of the sun. I used these colours majority for the text that I had used, the font that I finally decided to use was a plain sans-serif font as I wanted the text to be legible due to the size of a business card. However to make the text not look too bland I changed the tracking so that some letters were tightly spaced whereas others had a lot more space, this can be seen more clearly on the company’s name on the business card.
My initial design of the sun wasn’t made clear that it was an image of a sun, therefore to add further into the funky design that ‘Bright Ideas’ want I decided to add words coming off the sun to. I would change the shape of the words so that they would appear as the rays coming from the sun. My first design of the business card I had the company name as the rays of light from the sun, however after having input from other people it was clear that maybe I should change this as I already had the company’s name on the business card. I then changed the words to what message the company wanted to give to their clientele, so I had phrases like “funky”, “unique” and “quirky”. I had these phrases and many more going round the sun, I thought that this second design was a definite improvement as it makes the card more eye catching and makes you want to read the phrases.
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